All About Industrial Marketing

Industrial marketing programme provides an understanding of the industrial marketing processes and practices. The programme aims at enhancing managerial competence and prepares students for marketing of goods and services within organisations or manufacturers. Further, it provides in-depth case studies on how to develop business marketing strategies particularly directed towards international customers. The courses also give specific knowledge on how to handle challenges that managers face in international organisations. Besides, the course is designed to provide students with the ability to understand industrial markets and relevant industrial marketing strategies as well as market structures and demand in business. It has components of advertising, sales, number-crunching and telecommunications. Industrial marketing requires a complex skill set that pulls from multiple disciplines of business.

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